Copilots and agents:
AI assistants built for
B2B commerce

From product to business intelligence to customer service, Intershop AI takes the reins, freeing you up to focus on what matters most: your customers. Scalable solutions, easily integrated, for measurable business impact.

Intershop Copilots & Agents: network of sketched AI assistants

Your competitive edge with AI and Intershop

B2B commerce is under pressure: expanding product assortments, rising customer expectations, and limited resources all demand greater efficiency and differentiation. This is where AI copilots and agents shine – relieving teams, automating routine tasks, and delivering hyper-personalized experiences. Companies that adopt AI now gain operational advantages and a strategic edge in digital commerce.

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Increase efficiency & automation

Let intelligent assistants handle repetitive tasks, speed up workflows, and reduce the load on your sales, service, and content teams.

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Personalize customer experiences

Deliver real-time product recommendations, conversational guidance, and intuitive self-service that keeps buyers engaged.

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Scale globally, 24/7

Expand your commerce processes across time zones and markets, with support in over 180 languages.

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Make smarter decisions

Leverage data-driven insights to spot trends, forecast demand, and make faster, confident decisions. This reduces risk and strengthens your competitive edge.

Copilot for Buyers

Accelerate B2B buying with an AI-powered digital sales and service assistant designed to simplify product discovery, enhance self-service, and support sales teams. Providing instant, context-aware recommendations, it transforms customer engagement, reduces support workload, and drives faster purchasing decisions.

“With the Copilot for Buyers, we are redefining the future of B2B sales. By integrating AI-driven personalization and automation, businesses can scale more efficiently, boost customer engagement, and unlock new revenue growth. This is just the beginning of AI’s impact on digital commerce.”

Gerrit Enthoven
Gerrit Enthoven VP Sales EMEA, Intershop

Product Content Agent

Turn your product data into a competitive advantage with the Product Content Agent, a powerful AI tool for managing your product data. Fully integrated into the Intershop Commerce Platform, it automates the enrichment, validation, and optimization of product information. This ensures your customers find relevant and up-to-date content across all channels. The result? Faster buying decisions, less returns, and an overall better customer experience.

“Thanks to the Intershop Product Content Agent, we can now optimize manufacturer product data independently and with minimal staff. Automated enrichment and validation significantly improve data quality, helping our customers make more precise, reliable buying decisions. It allows us to provide a superior experience at an entirely new level of quality.”

Alexander Stabauer - Head of Marketing-Investments, and Logistics at Gebrüder LIMMERT AG
Alexander Stabauer Head of Marketing, Investments, and Logistics at Gebrüder LIMMERT AG

Localization Agent

Translate your catalogs at scale with the Localization Agent: accurate, onbrand, and fast. This tool creates translations in 25+ languages, uses your brand-preferred terminology, and can run batch jobs for a thousand SKUs at a time. Finished content flows straight into your shop, ready for testing and launch – no manual entry, no delays.

Intershop Localization Agent translating via prompt: request ‘Translate product 116545 to French’, followed by a French product page with thermostat and price.
Translates product descriptions into 25+ languages, fast

Brief the translation into the Localization Agent just like you would with a human translator, and the agent creates accurate translations in the target language of your choice. Less back-and-forth, less cost, and almost no wait.

Runs batch translations for entire catalogs automatically

The Localization Agent can translate large sets products in one batch, from lists or even entire catalogs, at an average rate of over 1000 products per hour. It turns what would be a long, step-by-step process into a simple command. You can check in on the status of the job by asking the agent.

Learns your industry and brand-specific terminology

Train the Localization Agent on your preferred terminology by telling it what words you use and don’t use, and in which situations and languages. The agent will remember them for you and choose the right wording every time.

Checks translations for completeness

The Localization Agent can scan the finished translations, flag where there are gaps, and translate the descriptions that are missing, saving your team time and effort in cross-checking a long list of products in detail.

Adds new product information directly to your store

When the agent’s translations are ready, there’s no manual work for you to get them where they need to go. It automatically updates the product information in the Intershop PIM where it’s ready for testing in your storefront.

Business Intelligence Agent

Get clear insights, right when you need them. This AI tool is tuned in to your data and turns your questions into tailored insights on sales, category performance, and revenue—no BI team required. Spin up polished charts and dashboards in seconds, forecast next month from your own data, track market shifts, and get strategy recommendations to help you make the right calls.

Creates custom, visual sales reports in seconds​

The Business Intelligence Agent draws up visual reports on metrics like revenue, top products sold and category performance in seconds. You get polished insights as graphs, charts, or full dashboards, that you can download and share.

Generates accurate sales forecasts from your commerce data​

The Business Intelligence Agent provides predictive insights for future sales or trends based on historical data, helping you make decisions for where to invest marketing budgets, how to manage your stock, and how to optimize pricing.

Monitors external market factors that impact your business​

The Business Intelligence agent understands your business context and can give you quick answers, informed by all the information available online, about changes in the market that might impact your supply chain, customer demand, or the competition.

Makes strategic recommendations based on your business context 

Get guidance you can act on. The BI Agent weighs your sales, inventory, pricing, and market signals to recommend next steps – like where to invest, what to stock, and how to price, tailored to your context.

Intershop Business Intelligence Agent generates a sales forecast on prompt: chat response with line chart, powered by payment, customer, and order data.

Copilot for Merchants

The Copilot for Merchants is an AI assistant and your user interface for steering daily commerce operations. With it, you control a growing fleet of ready-to-use AI agents that can autonomously take care of daily commerce tasks. Set complex actions into motion with simple commands, reduce the back-and-forth in project management, and cut down on manual work, freeing you up to focus on what matters:

Your control tower for AI operations

The Copilot is the new UI for AI. With it, you steer AI agents that work autonomously on day-to-day commerce tasks with tangible results, like product content generation, localization, or creating BI reports.

Ready-to-use AI for real-world challenges

All of the AI agents available through the Copilot for Merchants have predefined, tangible use cases that deliver clear ROI and work out-of-the-box with the Intershop Commerce Platform, like our Product Content Agent, Localization Agent, and BI Agent.

Set complex tasks in motion with simple commands

Use plain language to kick off complex tasks that are carried out by autonomous agents. Ask a question, and get a direct result – no need to sift through a complex commerce backoffice or spend time re-learning features you use once in a blue moon.

Put routine work on autopilot

Free up your time to focus on customers, relationships, and strategy by letting autonomous agents handle operational tasks. You call the shots, the agents carry out the work.

Intershop Knowledge Agent

The Intershop Knowledge Agent is your expert guide and on-demand support for the Intershop platform. Accessing the entire Intershop Knowledge Base, it provides clear and understandable answers to business user questions. It helps you navigate the complexity of the platform, configure and use functionalities faster, and gives you instant answers to basic support questions. This agent comes standard and pre-installed in the Copilot for Merchants interface.

Intershop Knowledge Agent icon

Intershop AI: Connected, integrated, scalable

Our AI assistants unfold their full potential within a modern three-layer architecture: composable commerce components, a powerful data fabric, and intelligent copilots and agents. The key distinction between the two: while copilots actively assist users, agents work autonomously in the background. Together, they create a dynamic interaction between people and AI.

Composable AI architecture of the Intershop Commerce Platform
Composable AI architecture of the Intershop Commerce Platform

Intershop is certified by Microsoft

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Want to learn more about our AI copilots and agents?

Then book an online demo with Nils and see how Intershop AI helps you set new standards in B2B commerce.

Nils Breitmann
YOUR CONTACT Nils Breitmann Senior Director Artificial Intelligence Phone
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