PWA: The foundation for a successful mobile commerce strategy
Create fast, modern mobile websites with a Progressive Web App (PWA). Deliver a reliable, user-friendly interface for an outstanding customer experience and higher conversion rates.
Fast open-source frontend development
Meet the demands of the mobile market with the ideal combination of app and website functionality and smooth navigation, even on unstable networks.
Angular
The Angular framework allows you to implement new functionality for the frontend of your choice.
Customer-focused
Create a unique user experience designed especially for mobile devices.
Adaptable
Innovate, introduce new services, and constantly adapt to changing customer needs.
Fast development
Ready-to-use templates cut development time and costs.
Better functionality
Improve payment processing and content localization, plus create new components with Angular schematics.
Open source
Available as an open-source project under MIT license terms and conditions.
What is a Progressive Web App (PWA)?
A Progressive Web App or PWA is an alternative user interface for a website. It combines the advantages of a classic front-end with those of a native app. Your users can launch your store via an icon from their cell phone or be directed to your products from an online search - the technical solution in the background is the same. This is how a PWA enables a fast and intuitive app experience on the smartphone without you having to develop and maintain apps for every operating system.
What are the benefits of a Progressive Web App (PWA)?
Online shops are increasingly being accessed on mobile devices. That's why companies need to improve the use and user-friendliness of mobile websites. A Progressive Web App (PWA) offers many benefits:
- It enables your customers to have an ideal user experience, which is fast and cost-effective for you to create.
- It has functionalities that make native apps popular, for example, sending push notifications or creating a shortcut on the home screen.
- A PWA doesn't need to be specifically developed and verified in app stores, nor do its updates.
- Mobile websites work smoothly even with poor internet connection.
- A PWA ensures better performance of websites, as data is asychronously loaded.
- They meet the highest security standards.
Why should you use Intershop's PWA?
Progressive Web Apps are designed with mobile-first in mind. Your customers feel like they're using an app designed specifically for them-with all the familiarities they love about other apps: Catalogs, products, the personal account, and other features are available offline (and updated in the background when an Internet connection is available).
Intershop's Progressive Web App also enables much better reach: unlike native apps, the content on a PWA web page can be recognized by search engines and displayed in Search Results Lists. You also avoid the hurdle of your customers having to download an app from the App Store and constantly update it. A PWA is always up-to-date!
Developing a PWA is significantly more cost-effective than developing a native app, because you develop one solution for everything: laptop, mobile, tablet - and it's independent of the operating system! By the way, Intershop offers a PWA out-of-the-box as standard, which already includes all important functions. All you have to do is adapt the template to your corporate identity, add your products, and you're ready to go!
Want to discover the most efficient way to manage your product information?
Intershop Product Information Management enables you to provide your customers with rich product information at every single touchpoint. Are you interested? Then get in touch with us today!
