Cutting-edge B2B e-commerce for a global leader

Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Atlas Copco Industrial Technique AB-logo
Atlas Copco Industrial Technique AB-image

Atlas Copco Industrial Technique, one of the world's leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop. By implementing the future-proof, cloud-based Intershop solution, the company enhances product discovery and customer experience while efficiently managing a vast array of products. This transformation reinforces Atlas Copco's position as a global leader and significantly boosts sales efficiency.

Atlas Copco Industrial Technique designs, manufactures and markets high quality industrial power tools, assembly solutions, quality assurance products, as well as software and services. They aim to deliver an innovative and extensive product portfolio to meet customer demands. As an industry leader, Atlas Copco Industrial Technique is committed to the highest reliability, ergonomics and durability to avoid downtime, minimize risk for operators and improve production quality. We serve customers in various sectors such as automotive, energy, aerospace and many more in light and heavy industries.

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Atlas Copco Industrial Technique AB Manufacturing

18

months for the first pilot shop

50 +

countries where the solution has been rolled out in 17 languages, and for 5 brands

250000

SKU’s in the online product assortment

The challenge
  • Operating fragmented B2B e-commerce platforms across multiple regions led to inconsistent customer experiences and operational inefficiencies
  • Lacking standardization in regional platforms made it impossible to implement a cohesive global e-commerce strategy
  • Handling over 250,000 SKUs, including spare parts for legacy products, required catalog complexity and product discoverability
  • Managing a high volume of orders across different markets with varied systems and user interfaces increased operational costs and reduced scalability
The result
  • Enabling the integration of all regional platforms into a single, scalable global solution, Intershop's cloud-based e-commerce platform unified operations
  • Supporting advanced B2B features like custom catalogs and pricing, the flexible architecture improved customer personalization and operational efficiency
  • Centralizing the PIM system allowed efficient handling of the extensive product catalog, ensuring accurate, up-to-date information across all channels
  • Streamlining order management across multiple regions was achieved through seamless integration with existing ERP, CRM, and other enterprise systems
We would easily recommend Intershop to any brand searching for a B2B e-commerce solution. It's very stable and specifically designed for B2B sales. That reliability, alongside the ease of use, is one of the reasons why we chose Intershop.
Thomas Areskoug VP of Digital Sales & Marketing, for Atlas Copco Industrial Technique
Want to know more about topics mentioned? B2B Manufacturing

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