Transforming Tradition: VBH's Digital Evolution
VBH leads the way in B2B e-commerce with innovative digital solutions.
VBH is revolutionizing the traditional industry through innovative digital transformation. By centralizing customer data and optimizing mobile commerce, VBH ensures a seamless shopping experience. The integration of state-of-the-art technology enhances operational efficiency and drives significant growth and customer satisfaction, supported by a network of 700 manufacturers.
The VBH Group is the B2B expert brand for window and door fittings and, as Europe's largest trading company with a needs-based range of hardware and accessories for the manufacture and installation of windows and doors, is the most important international partner of the German hardware industry.
Zum Shop150000 +
top-level and high-tech professional products
550
million euro annual turnover
4000 +
orders placed via the scanner app in the first few months
- Implementing digital transformation within a still very traditional industry
- Centralizing and processing all customer data in a more efficient way
- Achieving proper customer segmentation in a digital context
- Developing a stable, standardized and sustainable B2B e-commerce solution, built with state-of-the-art technology and designed to be future-proof
- Driving forward the internal digital transformation and ensuring that the sales team perceives this transformation as added value
- Structuring, standardizing, and completing product data from manufacturers
- Utilizing Intershop as a core to help centralize and digitize the customer data and allow for a more efficient customer segmentation
- Improving the data structures in PIM and ERP systems
- Developing a scanner app solution to simplify the ordering process and increase the conversion rate
- Centralizing all VBH B2B business model processes in one platform
- Creating a solid base for the digital roll-out of VBH and greenteQ websites Enhancing customer experience with faster order processing and more efficient product discovery
We opted for the Intershop solution because we wanted to consolidate the different requirements and framework conditions of the individual VBH national subsidiaries in one central platform. The scope and configuration options convinced us and are valuable parameters for our international orientation.
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